Kempinski Hotels has appointed Barbara Biffi as chief brand officer, a role created to drive the strategic overhaul of Kempinski’s brand and marketing ecosystem.
Biffi’s remit spans strengthening the brand’s presence across every touchpoint and enhancing digital and eCommerce journeys to elevate the guest experience.
She brings to the role more than two decades of experience in luxury hospitality, brand leadership, technology innovation and digital strategy.
Most recently, she served as senior vice president global sales at Silversea, following an earlier tenure as vice president brand. She also held senior roles at MSC Cruises.
Biffi is fluent in English, French and Italian.
Separately, Kempinski has appointed industry veteran Paul Lonergan as chief operating and asset management officer – a new role that will oversee the hotel group’s operations and asset management strategy in EMEA, Americas and Asia Pacific (excluding China & Mongolia).