Jason Krimmel been appointed by Norwegian Cruise Line as vice
president of international to helm the line’s sales, marketing and brand
communication efforts outside of the US and Canada – including the Asia
Pacific region.
Based in Miami and reporting to Todd Hamilton, NCL’s senior vice
president of sales, Krimmel’s focus will be on optimising collaboration
between regions, surfacing new sales opportunities, and driving
impactful through-the-line campaigns.
"During his 19-year tenure at NCL, Jason has championed several roles
and headed various departments across the organisation," said Hamilton.
"His vast experience, an international mindset and exceptional
leadership make him the right person to strengthen NCL’s position with
international trade and consumers while we're preparing to welcome five
additional ships of our ground-breaking Prima Class and extend our
capacity by 40% by 2027."
Krimmel first joined NCL back in 2003 as business development manager
for North Texas. His roles held in NCL thereafter comprised of director
of field sales and business development and vice president of trade
marketing and engagement.
In his most recent role as vice president of international marketing
and global creative strategy, he and his team were the ones who
pioneered Break Free, NCL's most extensive international marketing
campaign to date.
"I'm excited to lead NCL's international business and further grow
our most-promising markets," commented Krimmel. "The anticipated arrival
of Norwegian Viva, the 19th ship in our award-winning fleet, and our
return to destinations worldwide will allow us to fully capitalise on
the unleashed pent-up demand for cruising worldwide and turn 2023 into
NCL's most successful year to date."
Ben
Angell, vice president and managing director, APAC reports to Krimmel
and will continue to represent the brand in the Asia Pacific region.