The world’s most valuable hotel brands revealed

Brand Finance scrutinises thousands of the world’s top brands. They are evaluated and ranked to determine which are the most powerful and valuable and grouped into league tables by country and industry.

Hilton is by far the most valuable hotel brand, with a value of US$7.8 billion, up by a third on last year’s value of US$5.8 billion, according to new figures from brand valuation and strategy consultancy, Brand Finance.

Brand Finance scrutinises thousands of the world’s top brands. They are evaluated and ranked to determine which are the most powerful and valuable and grouped into league tables by country and industry. 

The Brand Finance Hotels 50 finds that Hilton is also the most valuable group in the table. Six Hilton Worldwide brands feature in the top 50, totalling US$13.3 billion from Hilton at the top of the table to the Waldorf Astoria, which props up the bottom of the table in 50th. This is a hugely impressive feat for a brand with just one location. Its brand value stands at more than US$200 million.

Marriott is in second place with a brand value of US$5.3 billion. Its group has even more brands in the top 50 than Hilton, with eight in total, however their combined value is lower, at US$12 billion. 

Having already acquired the Delta group of hotels, Marriott is attempting to merge with Starwood, the third most significant group by brand value, its six brands being valued at US$6.7 billion.