TUI Blue, the leisure hotel brand under TUI Group, has expanded its
presence in Asia with the opening of its first hotels in China and
Malaysia. This follows the brand’s recent launches in Thailand and
Vietnam, part of a broader push into the region.
Three new hotels mark TUI Blue’s debut in China: TUI Blue Wusongkou
Cruise Port in Shanghai with 83 rooms, TUI Blue Taicang in Jiangsu
province with 129 rooms, and TUI Blue Yangshuo Xiangheli in Guilin,
known for its scenic karst landscape. These properties aim to attract
guests seeking local cultural experiences.
In Malaysia, TUI Blue The Haven Ipoh, with 150 rooms, opened its
doors in September. Located in Perak, the hotel provides access to the
city’s colonial architecture and outdoor activities.
Commenting on the expansion, Artur Gerber, managing director of TUI
Blue Hotels & Resorts, said: “Our rapid expansion in China and
Southeast Asia underscores the strong demand for the TUI Blue brand in
these fast-growing travel markets.”
Further openings in Southeast Asia are already planned, with TUI Blue
Maduzi Bangkok in Thailand and TUI Blue Berawa in Bali set to launch
soon.