HotelsThe benchmarking company currently has performance data of 64,000 hotels and nearly 8.7 million hotel rooms around the world.

STR brings ‘game-changing’ hotel benchmarking to Cambodia

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STR currently holds performance data of 64,000 hotels and nearly 8.7 million hotel rooms around the world.
STR currently holds performance data of 64,000 hotels and nearly 8.7 million hotel rooms around the world. Photo Credit: Kintarapong/GettyImages

“It is important to reinforce the value of the Cambodian hospitality economy, and through this collaboration, we will be able to do just that. Through our joint efforts, we will fully enable the benefits of a comprehensive and reliable data source for all hoteliers in Cambodia,” said Bernard Kee, STR’s regional manager for Southeast Asia.

STR, a hotel data and benchmarking company, recently announced its partnership with non-profit association Cambodia Tourism Federation (CTF to provide tools for hotel benchmarking and performance advancement. 

“It is important to reinforce the value of the Cambodian hospitality economy, and through this collaboration, we will be able to do just that. Through our joint efforts, we will fully enable the benefits of a comprehensive and reliable data source for all hoteliers in Cambodia,” said Bernard Kee, STR’s regional manager for Southeast Asia.

“CTF and the Cambodia Hotel Association are thrilled and eager to partner with STR on what the industry considers to be a significant game changer in the industry’s competitiveness,” said Sharee Bauld, CTF’s executive director. “With today’s increasing competitiveness, not only in the region but worldwide, to attract the right markets at the right price point, it is important for the accommodation sector to be armed with the latest intel to best strategise and plan for the future. Understanding how well each hotel is performing against its competitors is also critical to the bottom line, and our partnership with STR will help hoteliers to understand not only their own performance, but also how well they are performing against others”.

STR currently maintains the world’s largest hotel performance data sample, which comprises more than 64,000 hotels and nearly 8.7 million hotel rooms.


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