HotelsUK’s largest hotel operator eyes massive expansion in South-east Asia

Premier Inn opens new hotels in three key regions

By Natalie Chen

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Nov 05, 2014

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Premier Inn moving into South-east Asia

Premier Inn moving into South-east Asia

Premier Inn moving into South-east Asia

Premier Inn moving into South-east Asia

Premier Inns aims to reach around 10,000 new rooms by 2018/2019 in Singapore, Indonesia, Thailand, India and the Middle East.

Premier Inn will be opening 50 new hotels in Southeast Asia, India and the Middle East by 2018. Premier Inn currently operates 670 hotels globally and is the UK’s largest hotel operator.

In South-east Asia alone, the hospitality company will open 1,976 Premier Inn rooms, through 12 hotels by 2016/2017.

It announced it will be opening the 300-room Premier Singapore Beach Road mid-2016. The hotel company will open a hotel in Bangkok the same year that features 224 rooms. It will be opening hotels in Indonesia and looking to establish a presence in Malaysia.

According to Erik Van Keulen, senior VP development, the hotels stand to be well received by “value-conscious travellers” in the three regions they are focusing on.

Premier Inns aims to reach around 10,000 new rooms by 2018/2019 in Singapore, Indonesia, Thailand, India and the Middle East.

Said Van Keulen, “Our vision is to expand very fast and be a successful and powerful mid-scale brand in the region.”

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