Pan Pacific Hotels Group (PPHG) is rolling ahead with global
expansion despite the Covid-19 pandemic, including debuting its first
property in Europe next year and bringing forward the launch of
ParkRoyal Collection Marina Bay to November 2020.
The Singapore-based hotel group, a wholly-owned subsidiary under UOL
Group Limited, has openings marked for Melbourne, London, Dalian, Hanoi,
Malaysia, Jakarta and Singapore in the next two years.
“Particularly, we look forward to planting our first flag in Europe
with the opening of Pan Pacific London in spring 2021. It will be a
welcome addition to the luxury market in the Liverpool Station area,”
said Cinn Tan, chief sales & marketing officer, PPHG.
These announcements come on the back of the March launch of PPHG's
new brand, Parkroyal Collection Hotels & Resorts, which aims to take
sustainable hospitality to the next level.
"Crisis gives rise to opportunities. During this season, we wear a
long-term lens to recognise the need to continue investing and upkeep
our properties to ensure that we keep in pace with our growth strategy."
Properties in Singapore and Kuala Lumpur are also undergoing
facelifts, including the S$45 million (US$32.4 million) complete
overhaul of the Parkroyal Collection Marina Bay, formerly Marina
Ms Tan told Travel Weekly Asia that renovation works were "ongoing
full steam" for Parkroyal Collection Marina Bay Immediately after
Singapore relaxed circuit breaker measures to "transform this icon into a
‘hotel-in-a-garden’ and reopen doors in November”. The original launch
was slated for Q1 2021.
The lifting of restrictions across Australia – when Travel Weekly
Asia interviewed Ms Tan in late June – including intrastate travel
restrictions removed from New South Wales and Victoria since 1 June and
Phase 4 reopening underway for Western Australia since 27 June, have
resulted in “a gradual pick up in business, with the weekend leisure
business showing more positive signs [and] strong pick up of June's
staycation promotion” for PPHG’s properties Down Under, she revealed.
Meetings groups however, are still slower to return “due to the
restrictions on capacity and safe distancing measures. Some corporate
companies are also restricting business travel at this point of time,”
said Ms Tan.
Apart from focusing on value-adds in stay packages, PPHG has also
launched Pan Pacific Cares to roll out elevated cleaning standards and
partner with various infection prevention vendors and authorities to
meet the new norm. Processes have also been reengineered, with
contactless check-in-and-out, payments, and adjusted measures and
capacities for meetings and events implemented.
Ms Tan said: “Travellers are looking at assurances from hotel groups
as travel resumes… there are also fears of a second wave such as in
South Korea and Beijing. Hence, safety, cleanliness and well-being
remain top of mind for all travellers.”
“Our hotels, resorts and serviced suites provide flexible
cancellation till end of the year and we work with our clients to ensure
that we provide a solution to any postponement of their events or