Outrigger Enterprises Group has changed its name to Outrigger Hospitality Group together with a company-wide initiative that restructures its multi-branded portfolio.
Outrigger said its corporate name change provides the brand “clarity and structure for strategic growth of its domestic and international collection”.
Three core categories under Outrigger Hospitality Group include its premier beachfront resorts in Hawaii, Fiji, Thailand, Guam, Mauritius and the Maldives; its “by Outrigger” branded locations and its third-party managed properties.
Outrigger said its new structure also delivers opportunities for Outrigger Hospitality Group to impart its extensive retail, development and management expertise.
Jeff Wagoner, Outrigger president and chief executive, said, “Our objective under this new name is simple: to be the premier beach resort brand in the world.”
Outrigger Hospitality Group has a US$200 million Waikiki modernisation master plan over the next two to three years, incorporating the transformation of the flagship Outrigger Reef Waikiki Beach Resort and opening of the new Voyager 47 Club lounges.
Outrigger’s beachfront properties in Asia Pacific will also undergo a refresh of their appearance and/or amenities.
New for 2019 is the debut of Outrigger’s first lifestyle hotel, Waikiki Beachcomber by Outrigger – which underwent a US$35 million full makeover.
Outrigger recently acquired Honua Kai Resort & Spa’s on-site resort rental programme interests. The 38-acre oceanfront Maui condo resort offers guests luxurious suites alongside a full-service concierge, Ho`ola Spa and Duke’s Beach House restaurant.