HotelsSink or swim? Hotels are being forced to compete for business like never before.

It’s getting choppy in the booking channels, says SiteMinder

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Hotels face the challenge of acquiring business from a changing mix of potential guests, says SiteMinder.
Hotels face the challenge of acquiring business from a changing mix of potential guests, says SiteMinder.

The diversity of the lists this year reflects a rise in consumer choice that is forcing hotels to compete for business on more booking channels than ever before.

SiteMinder, the global hotel industry’s leading guest acquisition platform, has released its annual lists of the channels that brought the highest total booking revenue to hotels in Asia and other top travel destinations around the world in 2018.

The diversity of the lists this year reflects a rise in consumer choice that is forcing hotels to compete for business on more booking channels than ever before.

SiteMinder’s managing director, Mike Ford, says the increased diversity is also indicative of a booking landscape that has exploded in recent years and is showing no signs of slowing.

According to Euromonitor International, global online hotel sales have surpassed US$264 billion to represent more than 170% growth in the last decade, including more than 13% over the past year alone.

“This year we found almost 20 instances of booking channels making a first-time appearance in our lists. So, while the more popular brands continue to dominate, we are seeing a broader range of players emerging.

“This trend reflects not only the ever-growing list of options now available to travellers booking their stay, but the subsequent need for hotels to be on more booking channels than ever to keep up with today’s endless paths-to-purchase,” says Ford.

Based on total gross revenue made for SiteMinder’s hotel channels in Asia the top 12 booking channels 2018 were: 

1. Booking.com
2. Agoda
3. Expedia
4. Hotelbeds (incl. GTA + Tourico)
5   Hotel websites (direct booking)
6   Ctrip
7.  Traveloka
8.  Global distribution systems
9.  Goibibo
10. Flight Centre Travel Group
11. Rakuten
12. HRS - Hotel Reservation Service 


“While the growth of travel both into and within Asia presents opportunity, the sheer volume also presents hotels with the challenge of acquiring business from a changing mix of potential guests,” says Glenn Andrews, managing director - Asia at SiteMinder.

“This marks the first time we have combined country lists across the region into one, to reflect the growing influence of the region’s most dominant players, including Agoda, Ctrip, Traveloka, Goibibo and Rakuten.”

SiteMinder’s platform processed more than 87 million online bookings in 2018 – a rate of 166 per minute. The bookings totalled US$28.7 billion in revenue for its 30,000 hotel customers globally.


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