Accor’s ibis brand will make music an integral part of the customer experience to encourage social interaction between people passing through its hotels.
The move is part of a life hub initiative, designed to encourage social interaction and connections between customers, travellers and local residents.
Seventy-nine percent of respondents to an Ipsos survey conducted on behalf of ibis said listening to music was a key part of their lives.
In 2019, more than 100 live performances will be hosted in ibis hotels with emerging artists supported by hottest headline artists to perform in six key countries.
Ibis said the initiative fulfils the expectations of customers, as underlined by the Ipsos study, with 40% of respondents saying they would like to attend live performances featuring emerging artists in hotels.
Ibis is positioning itself as a promoter of new talents and is planning to take the best of them to the Sziget music festival in Budapest, where a stage will be dedicated to them.
Selected designers in Europe, Latin America and Asia have come up with new concepts for ibis hotels on to connect with the outside, giving the bar pride of place and making the hotels equally appealing to travellers and to locals.
The bar will offer a tailored menu, a signature visual identity and various design elements to help create a unique atmosphere.
Free to choose from several new ideas, ibis hoteliers can opt for the concept most suited to the specific characteristics of their clientele and tailor it according to their neighbourhood in order to offer a menu that showcases local dishes and fresh produce.