Hotelbeds has provided more details of the final stages of the integration of Tourico Holidays and GTA into its bedbank platform.
As of January 31 approximately 90% of the company’s existing 170,000 hotel partners are now gaining access to all of the company’s 60,000 travel buying intermediaries across the portfolio of Hotelbeds’ brands.
This follows a process of unifying all hotel partners onto one contract. The process involved working with hotel partners who were working with one or more of the three bedbank brands – Tourico Holidays, GTA, and Hotelbeds – prior to Tourico Holidays and GTA joining Hotelbeds in 2017.
Under the new contracts hotels are now able to distribute their accommodation under the same terms and conditions, whilst additionally benefiting from standardised and centralised processes for billing and account management.
Bringing all its hotel partners onto one contract forms part of the Hotelbeds strategy to find “ever simpler and more efficient” means to offer its hotel partners bookings that don’t compete with the direct channel.
Hotelbeds says it is now able to offer hotels a larger and wider range of travel buying intermediaries that includes airlines, loyalty programmes, MICE operators, traditional travel agencies and tour operators – “all of whom offer high-value guests that book further in advance, cancel less, pay more for a room, spend more in destination, and return more often”, Hotelbeds added.
Carlos Muñoz, managing director Bedbank at Hotelbeds, said crossing the 90% threshold was another milestone in the creation of the world’s leading bedbank.