Grand Hyatt’s new “Be More Grand” campaign across Asia Pacific spotlights how the brand’s hotels serve as ideal settings for travellers seeking to celebrate meaningful moments. The campaign aligns with travellers’ desire to mark life’s milestones, showcasing how Grand Hyatt properties elevate these experiences.
The “Be More Grand” series includes stories of five notable personalities, each paired with a Grand Hyatt hotel that complements their journey. At Grand Hyatt Taipei, fashion icon Sue Chang bonds with her daughter, highlighting how the hotel fosters family connections amid luxury. In Beijing, investment co-founder LiuMing Chen finds inspiration at Grand Hyatt, an environment that supports both professional and personal growth.
Self-care takes centre stage with professional swimmer Stephanie Au at Grand Hyatt Hong Kong, which offers an atmosphere for relaxation and achievement. Model Kiwi Lee enjoys a reunion with a friend at Grand Hyatt Seoul, where the setting enables meaningful connections, while influencer Aashna Shroff prepares for her wedding at Grand Hyatt Mumbai, demonstrating how the brand’s attention to detail supports guests’ significant life events.
“Today’s travellers are seeking more than just a place to stay,” said Carina Chorengel, Senior Vice President, Commercial, Asia Pacific at Hyatt. “Across the Grand Hyatt brand portfolio, we recognise this desire and provide the perfect backdrop so people can cherish every moment.”
Each Grand Hyatt property combines exceptional service, culinary variety, and striking architecture, designed to help travellers immerse themselves fully in life’s grandest experiences. The campaign’s videos are available on Grand Hyatt’s digital platforms, inviting travellers to see how the brand brings these moments to life.