We see this regional expansion as an opportunity to raise brand exposure in this major international gateway city,
SINGAPORE – Singapore-based hotelier Far East Hospitality has staked a claim in Japan’s hotel boom with plans to open a hotel in Tokyo ahead of the 2020 Olympics.
Located in east Tokyo’s Koto City, the 306-key property will open doors as a Village branded hotel. Village Hotel Ariake Tokyo is scheduled to open in Q2 2020.
The opening is expected to tap into the “steady growth” in Japan’s hotel industry, fuelled by the “mid-tier market in neighbouring countries”, according to Far East Hospitality’s CEO Arthur Kiong.
“We see this regional expansion as an opportunity to raise brand exposure in this major international gateway city,” said Mr Kiong.
The hotel is located near the waterfront area of Ariake, and is within the vicinity of attractions such as wholesale seafood market Toyosu Market and Tokyo Disneyland Resort.
Business travellers will also be in walking distance of exhibition centre Tokyo Big Sight and Ariake Arena, one of the venues hosting the Tokyo Olympics in 2020.
The expansion into Japan comes on the heels of its regional expansion efforts in Vietnam.
The hotelier has revealed that its two upcoming boutique properties in Ho Chi Minh City will be named Hotel Rêve and Suzu Hotel. The two properties are expected to open in the first half of 2020.
This follows its announcement in April that it had signed an agreement with Vietnamese real estate company Five Elements Development to manage and operate two new hotels.
Artistic details deck the walls of guestrooms at Hotel Rêve, a 56-key property in Vietnam’s oldest art and antique street.
Hotel Rêve, a 56-key property, will be on Le Cong Kieu street, Vietnam’s oldest art and antique street, while the Japanese-themed Suzu Hotel will open doors with 30 keys in the heart of Vietnam’s Japan Town, featuring tatami rooms, an onsen and omakase restaurant.
In Singapore, the hotelier is scheduled to open doors to its third property on Sentosa by the end of the year. The Barracks Hotel Sentosa, housed in a restored British military outpost, will join its hotel enclave comprising Village Hotel Sentosa and The Outpost Hotel Sentosa, which opened doors in April.
The first of its new brands, The Clan Hotel, will be a 324-room property that will be launched in Q2 2020.