After Hyatt Hotels Corporation’s CEO Mark Hoplamazian outlined plans for
the aggressive expansion of the Inclusive Collection in the wake of
acquiring luxury hotel and resorts operator Apple Leisure Group (ALG),
the global hotel chain has since been making significant inroads into
higher-end all-inclusive resorts across the US and Europe.
previously hinted that following its expansion of its five-star, luxury
all-inclusives in the US, Europe and the Middle East, Hyatt “will
eventually extend that throughout Asia”.
In an exclusive interview with Travel Weekly Asia, Jim Chu, executive
vice president and chief growth officer of Hyatt Hotels Corporation unveiled Hyatt’s future
plans of bringing a luxury all-inclusive concept to Asia.
The Secrets Mallorca Villamil that opened in 2019 is one of the properties under Hyatt's AMR Collection that has expanded into Europe in recent years.
The time's ripe for Asia Pacific
The time is nigh for Asia, Chu discloses to Travel Weekly Asia. Hot
on the heels of signing a five-resort deal in Bulgaria with four
different brands, Hyatt has now turned its eyes to Asia where
all-inclusive concepts are scarce.
“We are looking at the markets which we think will be conducive for
luxury leisure all-inclusive travel, for example like Thailand, Vietnam,
Indonesia, Australia, and China,” Chu shared. “Today, these markets
have a high focus of leisure travel and greater consumer accessibility
in transportation, so we see the potential in introducing all-inclusive
brands into markets like that.”
Although all-inclusive resorts have not been as popular among Asian
travellers compared to their Western and European counterparts,
something which Chu agreed and acknowledged, he also reckons that Hyatt
will bring about the all-inclusive uprising with the debut of its
Inclusive Collection in Asia.
Hyatt Hotels' Inclusive Collection is pushing further into Europe with the upcoming opening of the Dreams Madeira Resort Spa & Marina, the portfolio's first all-inclusive in Portugal.
“We’re a 65-year-old company, we didn’t really focus on it until we
focused on it. And we found that there is a consumer desire. Although
travellers have been using traditional resorts in the past, it was
really because they weren’t introduced to all-inclusive concepts. They
either didn’t have enough choices or quality choices.”
Exclusive yet inclusive packages
So what differentiates Hyatt from the other existing all-inclusive
resorts already established here? For Chu, Hyatt is bringing about
exclusivity in inclusivity. Hyatt’s all-inclusive foray into Asia will
provide discerning guests with the comforts of a luxury five-star
resort, a product and experience which Chu reckons “does not exist in
All-inclusives are there, but it’s been a three- or four-star product. It resonated with some consumers, but it didn’t resonate with the luxury consumers.
“All-inclusives are there, but it’s been a three- or four-star
product. It resonated with some consumers, but it didn’t resonate with
the luxury consumers. But now we find that it’s not necessarily about
booking leisure travel at value. It’s about the convenience of having it
included, the convenience of not leaving the resort, and having good
quality choices, whether it be for water activities or on-site resort
experiences, or restaurant and bar experiences, versus just an
Hyatt plans to open five all-inclusive luxury resorts in Bulgaria over the next two years.
How agents can sell all-inclusives
Beyond the opportunities that await Hyatt in Asia, travel advisors
can seize the chance to jump on the bandwagon and create innovative
products and packages ahead of Hyatt’s all-inclusive debut, according to
“People are becoming more familiar about booking travel on their own
online but when things are new, travel agents are able to offer the
crucial information especially for travellers looking at experiential
travel, who want to know a little bit more about what they’re booking
and what are the experiences offered.
"The travel trade will not only be able to give comfort to the
traveller, but also due to the nature of our all-inclusive concepts
which is essentially packaged travel, travel agents can further package
that experience with other offerings to boost the traveller’s experience
versus travellers just going through an online booking.”