Crowne Plaza: Playing to win

Crowne Plaza: Game On.

The media for this campaign is targeted to travellers across their business day as they travel to and from the office, and on their way to the airport for business travel. 

Crowne Plaza Hotels & Resorts has launched a new integrated marketing campaign ‘Business is a game. Play to win.’ 

The campaign will run until December and draws parallels from the sporting world by visually linking business to sport.

Promoted via digital and out of home channels, the marketing campaign positions the hotel brand as the best choice for a business traveller, by communicating to them that the hotels supports them through the day as if they were an athlete - from starting the game to recharging after the game.

The media for this campaign is targeted to travellers across their business day as they travel to and from the office, and on their way to the airport for business travel. 

The messages will be placed throughout office environments including lift and lobby screens, as well as office cafe screens. 

Placements across major airport lounges will further cement the business travel message.