HotelsExecutives on 4-day road show to major Chinese cities to meet agents, media partners

Cross Hotels & Resorts ready for Chinese odyssey

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Cross Hotels & Resorts are keen on entering the Chinese market.
Cross Hotels & Resorts are keen on entering the Chinese market.
Thailand is the number one travel destination for Chinese travellers and the local market continues to mature thanks to new technologies, differentiating buying behaviours and unique requirements,– Paul Wilson, Cross Hotels & Resorts’ executive vice president

BANGKOK – Setting its sights on the burgeoning Chinese travel market, Cross Hotels & Resorts has hosted a series of road shows in three key cities.

The Cross Hotels & Resorts road show took in Shanghai, Guangzhou and Taiwan with strategic showcase events, presentations and media luncheons. Company executives also met with new, old and prospective clients during the four-day tour.

“Thailand is the number one travel destination for Chinese travellers and the local market continues to mature thanks to new technologies, differentiating buying behaviours and unique requirements,” said Paul Wilson, Cross Hotels & Resorts’ executive vice president – commercial.

“Therefore, this road show reinforces to the market that we want to learn more from our key accounts and strengthen our relationships as we enter the next phase of development. Taiwan is bucking all current trends and growing monthly and we are excited to have penetrated this market for the first time.”

China is the world’s most populous country with an estimated population of 1.404 billion citizens, of which less than 10% holds a passport. According to official data, tourism contributed US$1.35 billion to China’s GDP (US$13.28 trillion) in 2018. A newly rich middle class and an easing of restrictions on movement are fuelling a travel boom that saw 139 million outbound trips and five billion domestic trips.

The potential for further growth in the Chinese tourism sector is staggering as travel controls are eased and millions more tourists head for departure gates at airports across the country. Around 82% of the entire travelling population of China range from 18-39 years of age. Cross Hotels & Resorts current brand portfolio directly offers tapered experiences for this large segment.

“With China being one of the largest markets for Cross Hotels and Resorts, we offer dedicated focus on cultural nuances and language capability at all our hotels and resorts. We value our relationships with our Chinese partners and are here to build on them. Truly understanding ‘Asian’ hospitality, we look forward to mutual collaboration across a range of tourism-related areas,” said Harry Thaliwal, Cross Hotels & Resorts’ executive vice president – operations.

Cross Hotels and Resorts currently operates 24 properties across Thailand, Indonesia and Vietnam with a further 2,000 rooms under development.


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