HotelsThe group’s newest HOMM brand aims to provide travellers with a sense of home through affordability, comfort and reliability.

Banyan Tree Group debuts HOMM away from home concept in Phuket

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HOMM locations offer distinctive style reminiscent of their destination while maintaining a ‘sense of home’ standard of soothing comfort.
HOMM locations offer distinctive style reminiscent of their destination while maintaining a ‘sense of home’ standard of soothing comfort. Photo Credit: Banyan Tree Group

Banyan Tree Group debuts its newest HOMM brand with a 71-key contemporary beachfront property in Phuket, Thailand

The newly opened HOMM Bliss Southbeach Patong embodies the group’s new concept of providing a sense of comfort and familiarity through reliable services, standardised signature facilities and stylish, affordable accommodations.

HOMM Bliss Southbeach Patong is situated along the quiet southern end of Patong Bay, linked to a 2.4km stretch of beach with views of the Andaman Sea.

The hotel offers 39 guest rooms and 32 suites with private balconies or terraces facing the beach and the sea beyond, all of which have been outfitted with a beach-theme and designed to allow ample natural light in. Ground floor suites come with their own plunge pool, while other suites have spacious bathrooms and jet-pools.

Guestrooms boast contemporary beach-inspired accommodations bathed in natural light.
Guestrooms boast contemporary beach-inspired accommodations bathed in natural light. Photo Credit: Banyan Tree Group

The property features two outdoor pools, beachfront access and proximity to tourist attractions. Dining options include quick bites and grab n’ go snacks, like HOMM’s signature breakfast buns from Seagulls on Southbeach, or all-day dining at Rice Bowl for authentic Thai cuisine.

As part of the Group’s larger ‘Stay For Good’ programme, each subsequent HOMM property will raise awareness of a unique endangered species by displaying it in the lobby area. At HOMM Bliss Southbeach Patong, an origami creation of the Black Billed Gull can be found upon entering the lobby to raise awareness of the native bird generally found in nearby rivers and coastal areas. Waste-reduction initiatives and educational programmes for locals will also be implemented at the property.

Rooms feature sea-facing private balconies and terraces or ground-floor plunge pools.
Rooms feature sea-facing private balconies and terraces or ground-floor plunge pools. Photo Credit: Banyan Tree Group

“With the introduction of our HOMM brand, we strive to provide guests with true ‘sense of home’ comforts that act as a base camp for new experiences and adventures, while simultaneously supporting the local community,” said Chatchaya Jearranai (May), Hotel Manager of HOMM Bliss Southbeach Patong.

For other HOMM properties to come in other destinations, Banyan Tree Group promises to offer original experiences through design and local activities unique to the locale.

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