Banyan Tree Group debuts its newest HOMM brand with a 71-key contemporary beachfront property in Phuket, Thailand.
The
newly opened HOMM Bliss Southbeach Patong embodies the group’s new
concept of providing a sense of comfort and familiarity through reliable
services, standardised signature facilities and stylish, affordable
accommodations.
HOMM Bliss Southbeach Patong is situated along the quiet southern end
of Patong Bay, linked to a 2.4km stretch of beach with views of the
Andaman Sea.
The hotel offers 39 guest rooms and 32 suites with private balconies
or terraces facing the beach and the sea beyond, all of which have been
outfitted with a beach-theme and designed to allow ample natural light
in. Ground floor suites come with their own plunge pool, while other
suites have spacious bathrooms and jet-pools.

Guestrooms boast contemporary beach-inspired accommodations bathed in natural light. Photo Credit: Banyan Tree Group
The property features two outdoor pools, beachfront access and
proximity to tourist attractions. Dining options include quick bites and
grab n’ go snacks, like HOMM’s signature breakfast buns from Seagulls
on Southbeach, or all-day dining at Rice Bowl for authentic Thai
cuisine.
As part of the Group’s larger ‘Stay For Good’ programme, each
subsequent HOMM property will raise awareness of a unique endangered
species by displaying it in the lobby area. At HOMM Bliss Southbeach
Patong, an origami creation of the Black Billed Gull can be found upon
entering the lobby to raise awareness of the native bird generally found
in nearby rivers and coastal areas. Waste-reduction initiatives and
educational programmes for locals will also be implemented at the
property.

Rooms feature sea-facing private balconies and terraces or ground-floor plunge pools. Photo Credit: Banyan Tree Group
“With the introduction of our HOMM brand, we strive to provide guests
with true ‘sense of home’ comforts that act as a base camp for new
experiences and adventures, while simultaneously supporting the local
community,” said Chatchaya Jearranai (May), Hotel Manager of HOMM Bliss
Southbeach Patong.
For other HOMM properties to come in other destinations, Banyan Tree
Group promises to offer original experiences through design and local
activities unique to the locale.