BWH Hotels has signed a new area development agreement with Savers Group Holdings Inc. to grow its presence in the Philippines. Under the deal, Savers Group will act as the authorised Area Development Office (ADO) and official representative of BWH Hotels in the country.
The agreement was formalised at a signing ceremony attended by Olivier Berrivin, Vice President – APAC; Cyrill Czerwonka, Managing Director of Development – APAC; and Rodney Simpson, Managing Director of Operations – APAC, BWH Hotels. Representatives from Savers Group included Chairman and CEO Jaime “Jack” Uy, President and COO Jansen Ivan Uy, Executive Vice President Justine Shaun Uy and General Manager Rick Magbalot.
The Pampanga-based Savers Group already owns and operates two Best Western Plus properties – Best Western Plus Metro Clark and Best Western Plus Hotel Subic – both of which have been renovated and relaunched in recent years.
“At BWH Hotels, we are thrilled to sign this comprehensive ADO and representation agreement with Savers Group Holdings. This is more than just a signing – it’s the beginning of a shared vision for the Philippines hospitality industry,” said Olivier Berrivin, Vice President – APAC, BWH Hotels.
“Our longstanding relationship with Savers Group, built over more than a decade, underscores the value we place on trusted regional partnerships. With their proven local expertise and strong track record, we are confident this collaboration will accelerate the growth of our internationally recognised brands across the Philippines.”
The collaboration covers development under seven BWH brands: Best Western Hotels & Resorts, Best Western Plus, BW Signature Collection, SureStay by Best Western, SureStay Plus, SureStay Studio, and SureStay Collection.
BWH currently operates seven properties in the Philippines, located in Angeles City, Cebu City, Clark, Panglao, Puerto Princesa and Subic Bay.