Four months after Marriott International’s acquisition, citizenM will now operate the brand under a new name: Another Star.
Under this new identity, Another Star will continue to own and operate all current citizenM hotels in key global gateway cities in Europe and the United States through long-term franchise agreements with Marriott International.
Additionally, Another Star will continue to offer the paid membership programme mycitizenM+, which now additionally provides members with instant Marriott Bonvoy Gold Elite status.
The brand also announced a hotel financing of US$685 million led by J.P. Morgan Bank N.A. in partnership with KSL Capital Partners, which the company says helps “begin a new chapter and continue offering an incredible product at an accessible price point”.
“This financing marks a defining moment for our company. With J.P. Morgan’s trust and the momentum created by Marriott’s acquisition of the citizenM brand, we are ready to begin a new chapter and continue offering an incredible product at an accessible price point,” added Lennert de Jong, CEO of Another Star.
The company currently owns 37 hotels, comprising 8,312 rooms in 20 cities, including London, Paris, Amsterdam, New York, Boston, Miami and Los Angeles. Two new hotels are under construction in London and Washington D.C., expected to open by mid-2026.