Accor plans to accelerate the expansion of the 25hours brand globally, and support its long-term growth.
AccorHotels is acquiring a 30% stake in 25Hours Hotels, a German group with properties in Europe.
Accor plans to accelerate the expansion of the 25hours brand globally, and support its long-term growth.
Christoph Hoffmann, CEO of 25hours, said, “We now have the opportunity to conquer the world with a global partner.”
Sébastien Bazin, chairman & CEO of AccorHotels, added, “This alliance came about because we were immediately attracted by these individual, design-oriented boutique hotels that are a great workplace for urban nomads and an ideal starting point for outings into key cities.”
Bazin said Accor’s investment in 25Hours represented a further step in the company’s strategy “to be a global leader in lifestyle hotels”.
25Hours is establishing a creative laboratory in Hamburg, the location of its head office. “Everything that sets the 25hours brand apart and makes it viable for the future will evolve here,” said chairman Kai Hollmann,
“This includes design and storytelling as well as extraordinary experience concepts and atmospheric and sensual features.”