The Michelin Guide Thailand will continue to shine the light on
culinary tourism in the country for another five years, announced the
Ministry of Tourism and Sports and the Tourism Authority of Thailand
(TAT) recently. The extension comes amidst a much-needed call to boost
tourism arrivals and international flights to the country.
Acknowledging
the success of the guide in promoting Thailand as a world-class
culinary destination, TAT Governor Yuthasak Supasorn added, “The next
five editions to come under TAT’s expanded partnership with The Michelin
Guide will aim to build on that success and promises a number of new
elements.
“This will see its search extended to three more provinces, including
one in the Northeast, and the introduction of a new award category: The
Michelin Guide Thailand Service Award presented by TAT, which will
recognise outstanding service personnel in the culinary and hospitality
industries.”
He emphasised that The Michelin Guide Thailand would also play an
important role in helping drive the government’s Creative Economy policy
under the Bio-Circular-Green or BCG Economic Model.
President
of Michelin East Asia and Australia Manuel Montana highlighted the
importance of the green agenda, “In line with the Thai government’s
policies around the Bio, Circular and Green economy, The Michelin
Guide’s efforts to raise awareness and promote sustainability in the
culinary and hospitality sectors will benefit not only the country’s
economy and its people, but also the planet as a whole.”