Government AffairsGovernment authorities renew commitment to partner Michelin for another five years to amplify tourism rebound.

Thailand whets travel appetites with The Michelin Guide Thailand

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The Ministry of Tourism and Sports and the Tourism Authority of Thailand extend partnership with The Michelin Guide.
The Ministry of Tourism and Sports and the Tourism Authority of Thailand extend partnership with The Michelin Guide. Photo Credit: TAT

The Michelin Guide Thailand will continue to shine the light on culinary tourism in the country for another five years, announced the Ministry of Tourism and Sports and the Tourism Authority of Thailand (TAT) recently. The extension comes amidst a much-needed call to boost tourism arrivals and international flights to the country.

Acknowledging the success of the guide in promoting Thailand as a world-class culinary destination, TAT Governor Yuthasak Supasorn added, “The next five editions to come under TAT’s expanded partnership with The Michelin Guide will aim to build on that success and promises a number of new elements.

“This will see its search extended to three more provinces, including one in the Northeast, and the introduction of a new award category: The Michelin Guide Thailand Service Award presented by TAT, which will recognise outstanding service personnel in the culinary and hospitality industries.”

He emphasised that The Michelin Guide Thailand would also play an important role in helping drive the government’s Creative Economy policy under the Bio-Circular-Green or BCG Economic Model.

President of Michelin East Asia and Australia Manuel Montana highlighted the importance of the green agenda, “In line with the Thai government’s policies around the Bio, Circular and Green economy, The Michelin Guide’s efforts to raise awareness and promote sustainability in the culinary and hospitality sectors will benefit not only the country’s economy and its people, but also the planet as a whole.”

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