Value of business events revealed in new report

Melbourne Convention Centre

The study titled, The Value of Business Events to Australia, was commissioned by BECA, conducted by the global research firm EY and co-funded by the Australian Government and the business events industry.

Business Events Council of Australia (BECA) has launched the first report in a decade on the Australian business events sector; presenting research demonstrating that the business events sector is a major driver of the national economy.

The study titled, The Value of Business Events to Australia, was commissioned by BECA, conducted by the global research firm EY and co-funded by the Australian Government and the business events industry.

“A key finding of the research reveals the huge number of people participating in business events compared to other major public events,” said BECA chairman Matthew Hingerty. 

“The significance of our sector is evident when the numbers show that 37 million people attended more than 412,000 business events held across Australia in 2013-2014 and provided 179,357 jobs,” he said.

Melbourne Convention Bureau chief executive, Karen Bolinger, said, “Business events is a quiet achiever but this new report from BECA, with support from the business events industry, presents a very strong business case to government and industry stakeholders to continue to increase its support and investment in the sector.”