JAKARTA – Choice Hotels Indonesia will be merging with an Indonesian hotel group by year-end.
This will add 15 properties to Choice current portfolio and make it the largest international chain in Indonesia, said Dini Melly Artha, corporate director of sales and marketing, Choice Hotels Indonesia.
Choice sees the merger as integral to its expansion in the country and is relying on the domestic market to drive business while eyeing emerging markets such as China.
Choice Hotels Indonesia manages 22 properties throughout the country and will host the next Pasar Wisata or TIME in Makassar, under its Clarion brand.
The exhibition venue and hotel are currently under construction.
Dini said that the merger with a local hospitality brand would also enhance Choice’s brand proposition in the country.