Singapore's food delivery scene has just welcomed a new player from the skies: AirAsia Food.
In a bid to diversify its operations as the aviation sector continues to be impacted by the pandemic, Malaysia's budget carrier AirAsia is now venturing onto the roads of Singapore with its newly launched food delivery service.
“Our expansion into Singapore is a key milestone for the AirAsia super app that has been Asean’s fastest growing e-commerce platform since it was launched last year. We are proud that despite the tough times we are facing due to the Covid-19 pandemic, AirAsia super app and AirAsia Food in particular, are making even strong headway by expanding into other countries and regions," said Tony Fernandes, CEO, AirAsia group.
Fernandes pointed out that at least 50% of Singaporeans eat out daily, with 2020 reporting 2.7 million active online food delivery users. He also added that "Singapore is always very close to our hearts and for me personally, I can't wait for the day I can fly down to do some deliveries myself".
The airline chief also noted that this branching out is the group's way of contributing to the economy as a whole while driving job creation.
Some of Singapore's most established F&B purveyors have already joined AirAsia Food. They include No Signboard Seafood, The Shepherd's Pie, Swee Choon Tim Sum, Maki-san and Pizza Express, among others.
“We continue to welcome more F&B operators to join us, and AirAsia food will provide dedicated teams who will onboard merchants and enable them to go live within 48 hours with no registration or setup fees. All they need to do is fill up this form and an AirAsia food agent will reach out to them soonest," said Lim Ben-Jie, AirAsia super app head of e-commerce.
On the roads, the brand is distinguished by delivery staff dressed in the airline's signature bright-red uniform. According to AirAsia, delivery riders can earn up to S$700 (US$527) per week on average, while travellers who are already an AirAsia super app user can continue growing their BIG points — part of the airline's loyalty programme.
To celebrate its launch, AirAsia Food is offering unlimited free deliveries for two weeks from 2 to 16 March 2021, valid for bookings within eight km from the order point.