“Sabre’s study provides a fresh take on Asian travellers today. By going beyond traditional traveller segmentations to map the evolution of our customers at a more granular level we can hone our services to keep adding value to the travel experience,” commented Allen Leng, corporate office director, Chan Brothers Travel & Director, Chan Brothers Lab.
Sabre Corporation has released a new report detailing four new types of traveller types emerging in Asia Pacific.
They are: the Explorer, Connector, Follower and Opportunist.
“Sabre’s study provides a fresh take on Asian travellers today. By going beyond traditional traveller segmentations to map the evolution of our customers at a more granular level we can hone our services to keep adding value to the travel experience,” commented Allen Leng, corporate office director, Chan Brothers Travel & Director, Chan Brothers Lab.
‘Explorers’ take top spot
One in three Asian travellers fall into the ‘Explorer’ category, making this the most common traveller type around the region. According to Sabre, Explorers tend to be individuals who like to take control of their trips, and are most likely to plan travels on the go.
Followers are typically more selfless travellers who would prioritise travel companions’ interest above theirs, while Connectors refer to seasoned travellers with seven in ten preferring to plan an itinerary ahead of time. Opportunists, the smallest group, are the most enthusiastic about self-indulgence, hence with the most potential for high spending.
National preferences
After Explorer, which is the top traveller type for all 11 Asian markets surveyed, the following groupings were recorded:
-Connectors tend to be swaying their influence in Australia, Indonesia, Korea and New Zealand.
-Followers are gathering together in Hong Kong, India, Japan, Malaysia and Singapore.
-Opportunists are ready to go in China and Taiwan.
Sabre Travel Network’s senior vice president for Asia Pacific, Roshan Mendis, concluded, “Asia Pacific’s travel industry is booming. Not only are we the world’s largest travel market today but we are also one of the regions with the highest levels of projected growth. With this comes rapid evolution in the way people travel; their expectations, choices, likes and dislikes. We need to understand these changes to keep the travel industry players we serve at the forefront of this evolution.”