A sample post: “Finally in Melbourne and I need a hot coffee for this cold spring afternoon. Okay, I’m #ActuallyinSingapore #TravelFakie @JetstarAsia”
To the unsuspecting, it would seem like this is a photo of someone having an enviable holiday in Japan, but the truth is, this could be just one of the many #TravelFakie posts submitted by people with a serious case of wanderlust.
Cheesy pose. Check.
Spring-inspired outfit. Check.
Picturesque backdrop of cherry blossoms. Check.
To the unsuspecting, it would seem like this is a photo of someone having an enviable holiday in Japan, but the truth is, this could be just one of the many #TravelFakie posts submitted by people with a serious case of wanderlust.
Playing on the classic idea of a selfie, Jetstar is inviting everyone to submit their best #TravelFakie –a photo that gives followers the impression that you are travelling abroad when in fact you are on home ground– to win a trip to their dream Jetstar destination.
Participants are encouraged to put on their thinking caps, and use whatever props, poses or even photoshop skills to create the most comical and ridiculous snaps.
For those game enough, post your best #TravelFakie and tag Jetstar on Instagram (@jetstarasia), Facebook (@JetstarAsiaAirways), or Twitter (@Jetstar_Asia), explain where and what you are faking, and include the hashtags #TravelFakie and #ActuallyIn__(the country you reside in).
The top two entries from Indonesia, the Philippines, Thailand, Malaysia and Singapore will each win a pair of Jetstar flights to their desired faked destination.