Bits and BobsResidents of “cold and wet” town fly to the sunshine.

Accor warms up a whole town with surprise offer

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Surprise 190531
Surprise! You’re off to the Gold Coast.
An entire town – one of Australia’s coldest – has been taken on a trip to one of Australia’s sunniest destination, Queensland’s Gold Coast, courtesy of AccorHotels.

There was one catch – the residents had to have their bags packed and to leave within hours of being gifted the trip.

Billed as Australia’s biggest ever ‘Wintervention’, AccorHotels surprised the small town of Waratah in Tasmania by taking a private plane full of residents to the Gold Coast for the weekend.

Waratah has an average winter temperature of a mere 4.9 degrees Celsius. It stands as one of the coldest and wettest locations in Australia.

“We’re inviting one of Australia’s coldest towns to one of its sunniest cities for a weekend Wintervention to break the winter routine,” said Bridie Commerford, Accor vice president, marketing, guest experience and communications Pacific.

“We’re delighted to be surprising Waratah residents with such a unique opportunity. They’ll soak up the warmth and enjoy some fantastic activities on the Gold Coast, staying at Novotel Surfers Paradise.”

The lucky Waratah locals will visit SeaWorld, SeaWorld Cruises, AquaDuck, iFly, Experience Oz and Paradise Jet Boating experiences during their time on the Gold Coast.


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