Asia has two new food-themed playgrounds to welcome the region's increasingly sophisticated palate: Hong Kong's CupNoodles Museum which just opened in March, and Singapore's Museum of Ice Cream, which is slated for an August opening.
Both venues will mark the brands' first international outposts outside of Japan and the US respectively.
The CupNoodles Museum opened in Hong Kong's Tsim Sha Tsui area on 26 March, marking the third outpost following those at Osaka Ikeda and Yokohama. Hong Kong's outlet will also boast three new attractions inspired by the father of instant ramen under the
theme: 'The Innovation Journey of Momofuku Ando'.
Unique to Hong Kong are the hands-on 'My Granola Factory' zone, and a new exhibition hall, while workshops such as 'My CupNoodles Factory' and 'Demae Iccho Factory' will allow visitors to create personalised products in a fun, colourful setting.
Kiyotaka Ando, executive director, chairman and CEO of Nissin Foods, said: "As a new milestone, introducing CupNoodles Museum Hong Kong showcases our vibrancy and ambition in bringing new experiences to Hong Kong people, and inspiring creativity and curiosity
for visitors through educational and entertaining interaction related to food.
"We hope that it will become a popular travel destination and tourists from all over the world can learn and have fun here."
Singapore's Museum of Ice Cream will be the third one in the world after the New York and San Francisco outlets. Photo Credit: Museum of Ice Cream
Meanwhile, Singapore is revving up for the August opening of the Museum of Ice Cream (MOIC), famed for its sugary pastel-hued installations and social-media friendly stations.
Located at Dempsey, the 5,570sqm playground will offer 14 installations — including the world's largest MOIC sprinkle pool, a pink and yellow jungle filled with 10,000 bananas, and the Singapore-inspired Dragon Playground.
Singapore is MOIC's first international outpost after New York, where the museum was first launched in 2016, and San Francisco.
First-access tickets for MOIC Singapore are already on sale, starting from S$38, which includes five ice-cream treats per head.
There's also a cafe, bar and retail area which offers free entry for all to enjoy speciality milkshakes, light bites and beverages.