Netflix has announced plans to open "Netflix House," a new attraction
that will bring the streaming platform's content to life through
interactive experiences. The first two locations are set to open in 2025
at King of Prussia, Pennsylvania, and Galleria Dallas.
These attractions will feature immersive experiences based on popular
Netflix shows, themed restaurants, and merchandise shops. Each location
will occupy over 9,290sqm in former department stores.
Marian Lee, Netflix's chief marketing officer, stated, "At Netflix
House, you can enjoy regularly updated immersive experiences, indulge in
retail therapy, and get a taste — literally — of your favorite Netflix
series and films through unique food and drink offerings."
The attraction builds on Netflix's previous live experiences for
shows like "Bridgerton," "Stranger Things," and "Squid Game." Netflix
House aims to provide year-round, evolving entertainment experiences for
fans.