AviationNew uniform reaffirms link to SIA

SilkAir turns on the style

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SilkAir turns on the style

Both variations of the uniform are accompanied by a dark blue skirt, creating, SilkAir says,  “deeper synergies with the image of SilkAir’s parent company, Singapore Airlines”.

SilkAir’s more than 500 cabin crew will have a classy new look later this week. A new one-piece uniform comes in two variations – aqua-blue for junior crew and a plum-red version for senior crew.

Both variations of the uniform are accompanied by a dark blue skirt, creating, SilkAir says,  “deeper synergies with the image of SilkAir’s parent company, Singapore Airlines”.

 
Leslie Thng, chief executive of SilkAir said that after 11 years with the current style, “this uniform change marks a milestone for us as we present a look that further aligns with our role as the regional wing of Singapore Airlines”.

Local fashion designer, Alexandria Chen, who established her namesake collection, “Alexandria Chen” in 2012 and has designed uniform collections for various established hospitality brands, created the new uniform collection.

The latest uniform design marks SilkAir’s fourth uniform change over 26 years. Its first uniform was the seagull motif dress by home-grown designer, Celia Loe, reflecting SilkAir’s image as a resort airline in the early 1990s.

In 1994, SilkAir adopted a Balenciaga designed uniform, and a decade later, in 2004, SilkAir launched the current one-piece wrap dress with an oriental design created by its own cabin crew.


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