(1)/Qantas-Red-tails-in-the-sunset.jpg?n=3578&tr=w-160%2Ch-90%2Cfo-auto "Qantas: Red tails in the sunset")
Qantas: Red tails in the sunset
Qantas Group CEO Alan Joyce said the campaign was designed to celebrate the unique place Qantas has in the lives of many Australians.
A new Qantas brand campaign will be based on a concept of the Australian carrier 'bringing people home'.
Filmed in London, Santiago, Los Angeles, Hong Kong, the Pilbara in Western Australia, and Sydney, the ‘Feels Like Home’ series tells the stories of five Qantas passengers and their journey home to Australia.
Qantas Group CEO Alan Joyce said the campaign was designed to celebrate the unique place Qantas has in the lives of many Australians.
“We often hear that seeing the Qantas red tail at an airport, or stepping on board a Qantas aircraft, makes Australians feel like they’re halfway home already. That’s the spirit we wanted to capture," Joyce said.
The homecoming stories are told against the musical backdrop of Randy Newman’s song, Feels Like Home sung by 20-year-old Australian singer, Martha Marlow.
As well as the musical backdrop for the commercials, the song will be played on-board Qantas aircraft.