AviationIATA keen to counter ‘misinformation’ about carbon impact

Aviation to hit back at ‘Greta’ campaign

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The aviation industry says it is responsible for only 2.5% of global CO2 emissions.
The aviation industry says it is responsible for only 2.5% of global CO2 emissions.

The aviation industry is keen to get a message across to the public that it is responsible for only 2.5% of global CO2 emissions - far less than many other industries.

MONTREAL - The aviation industry is set to launch a campaign to combat the growing flight shaming movement led by Greta Thunberg, the Swedish teenage environmental activist whose campaigning on climate change has gained global recognition.

Ms Thunberg convinced her parents to adopt several lifestyle choices to reduce their own carbon footprint, including giving up air travel.

An International Air Transport Association (IATA) campaign wants to tackle “misleading information” and will be available to airlines and airports.

IATA’s chief, Alexandre de Juniac, told Reuters, ”We will launch a very, very big campaign…to explain what we have done, what we are doing, and what we intend to do in the future.”

The aviation industry is keen to get a message across to the public that it is responsible for only 2.5% of global CO2 emissions - far less than many other industries.

IATA says the flight shaming movement has had an impact on air travel, most noticeably in  Europe.


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