13 November 2003SINGAPORE - AirAsia is reported to launch a new
no-frills airline in Singapore to tap the lucrative
Singapore-Kuala Lumpur route, possibly in a joint venture
with a local partner.
Air Asia's CEO Tony Fernandes told a local daily plans
to start a Singapore operation are at 'an embryonic
stage'.
It is understood the Singapore operation would replicate
the Thai deal (edaily, November 12).
Aviation analyst Peter Harbison, who heads the
independent Centre for Asia Pacific Aviation told local
paper Business Times that the Singapore-KL route
is ideal for a low-cost carrier to operate and that
Singapore Airlines and Malaysian Airlines, the two carriers
currently controlling the short route, would - with their
higher overheads - find it tough to compete against a
budget model, and would be forced to cut fares.