People On The MoveFormer Silversea chief will be the first woman to lead the iconic 127-year-old hospitality brand.

Barbara Muckermann steers the ship at Kempinski

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From luxe on sea to luxe on land: Barbara Muckermann
From luxe on sea to luxe on land: Barbara Muckermann

Europe-based luxury hotel group Kempinski Hotels has unveiled the appointment of Barbara Muckermann as CEO.

Muckermann, who was most recently heading ultra-luxury and expedition cruise line Silversea, joins the iconic global luxury hospitality brand with 82 hotels in 36 countries at an exciting time, as Kempinski prepares for impressive growth in new regions worldwide and more spectacular properties on the horizon.

The 127-year hotel group is poised to add another 34 hotels and residences to its portfolio in Europe, the Middle East, Asia and Africa in the coming years and to further secure Kempinski’s legendary global position and standing.

Commenting on her appointment, Muckermann said, “I am delighted to play an integral role in this incredibly iconic brand’s next chapter while honouring its rich history, and very much look forward to working in tandem with amazing colleagues globally to continue to make the Kempinski name synonymous with individual luxury.”

“Barbara has always been at the forefront of luxury, and her proven ability to elevate the guest experience while simultaneously maximising profitability for leading travel brands made her the ideal choice to lead Kempinski Hotels,” said René Nijhof, Chairman of the Board of Directors Kempinski Hotels S.A. “As Barbara takes the helm, she will be the first woman in the company’s 127 years of history to lead this iconic brand.”

With a hospitality career spanning more than 25 years, she has successfully expanded sales and profitability as well as significantly upgraded the guest and customer experience for leading global brands in luxury and travel including Loro Piana, MSC Cruises and NCL.

A German native, having lived in Italy, France and the US, Muckermann is fluent in five languages and is a Doctor in Political Sciences and Economics and holds a joint MBA from Columbia and London Business School.

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