MarketingVirus-inspired marketing is designed to inspire us to be ready to travel again

Why we’ll all be smarter, fitter and great cooks after Covid-19

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Capella Singapore’s Prawn Aglio Olio Pasta
Capella Singapore’s Prawn Aglio Olio Pasta

SINGAPORE - If there is any upside to be found in the devastating impact of COVID-19, it’s surely that many of us will come out the other side better educated.  We’ll all be wiser. Fitter. More relaxed after watching so many mindfulness videos.

I’ve never had an opportunity to try authentic Israeli food but now the country’s Ministry for Tourism is broadcasting virtual cooking lessons as part of its #InspiredByIsrael programme. On 24 May I can join Chef Shachar Levy on Facebook Live where he will make a kebab in pita with a special tahini sauce.

We’ll also be great cooks. We’ll be wine experts. Art aficionados. We’ll be better read. The list goes on.

Before coronavirus my inbox was crowded with news about new tours being offered, never-to-be-repeated hotel promotions, airline deals and the like.

Those have now been replaced by a new form of coronavirus-inspired marketing designed to inspire us to be ready to travel again once the C-19 shackles come off.

While I await that time, I can learn an endangered  language that is spoken fluently by only 30 people in the world. North West Tourism in Western  Australia hopes others might attempt to learn the Ngarluma language to keep it alive.

For wellness, I need go no further than Chiva-Som resort in Thailand which has a new tele-therapy service offering complimentary sessions with the resort’s highly trained staff.

While I’m virtually at Chiva-Som I can also gather tips on boosting my immune system and promoting restful sleep.

And I will never go short of food inspiration. The Fullerton Hotel Sydney shared its Mother’s Day breakfast recipe for Eggs Benedict with Smoked Salmon on a Toasted Croissant, while Capella Singapore  tickled my taste buds with its recipe for Prawn Aglio Olio, a traditional Italian pasta dish from Naples,

I’ve never had an opportunity to try authentic Israeli food but now the country’s Ministry for Tourism is broadcasting virtual cooking lessons as part of its #InspiredByIsrael programme. On 24 May I can join Chef Shachar Levy on Facebook Live where he will make a kebab in pita with a special tahini sauce.

Meanwhile, Green Global Travel is offering a step-by-step DIY guide to growing mushrooms at home which could come in useful if I take up one of the many cookery classes on offer.

And while I’ve enjoyed being fed a diet of mindful living and exercise to keep me from putting on extra kilos after attending so many virtual cookery lessons, I can’t wait to get back to an inbox full of travel and hotel deals that will allow me to visit the real world again.

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