MarketingIt won’t be all about Bangkok and Phuket, says TAT.

Thailand gives a helping hand to its less visited cities

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Motor sport at Buriam International circuit.
Motor sport at Buriam International circuit.

Fifty-five provinces which receive less than four million local and foreign tourists a year are to be given increasing prominence in TAT’s future marketing campaigns.

The Tourism Authority of Thailand (TAT) intends to promote a group of 55 secondary destinations to help develop their tourism economies and cultural assets in an environmentally-friendly way.

Fifty-five provinces which receive less than four million local and foreign tourists a year are to be given increasing prominence in TAT’s future marketing campaigns.

TAT’s research has identified the need to position these secondary provinces within the “big picture” of Thailand’s development. The plan is to create conceptual models that are specific to each secondary province; such as, a sports city in Buri Ram and a wellness city in Chiang Rai.

Thailand’s most visited secondary destinations (hosting over 100,000 tourists) are Nong Khai, Udon Thani, Chiang Rai and Mae Hong Son.

Still in Thailand, the immigration service has launched its e-visa on arrival (VOA) system that could cut visa processing time for international tourists to just one minute at major airports.

Along with Suvarnabhumi and Don Muang airports, the new system has been available at Phuket International Airport since Monday, will be adopted in Chiang Mai on November 26 and to Krabi soon after.

Passport holders from 20 countries can register their request for a visa on arrival in advance at www.evisathailand.com.

The new system will save hours of queuing for many international visitors.


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