Seoul is rolling out a citywide strategy to strengthen its night tourism offering, with plans for more late-night attractions, outdoor dining precincts and improved transport aimed at encouraging visitors to stay out longer and spend more.
The initiative forms one of the first flagship policies of Mayor Oh Se-hoon's new administration and is designed to better connect tourism, culture, retail and transport into a more cohesive visitor experience.
Among the key proposals is the creation of designated “night economy coexistence zones”, with new rules including extended outdoor business hours and expanded use of publicly accessible open spaces, and enhanced late-night public transportation.
Seoul will pilot five designated outdoor dining ("yajang") zones this year, expanding to 25 locations by 2028. Businesses will operate under new guidelines covering hygiene, operating hours and noise management to balance tourism growth with local community concerns.
Major attractions such as the Hangang River and the Seoul Mulbitnaru areas, will see restrictions on nighttime use eased.
The upcoming Seoul Arena – scheduled to open in 2027 – will have accommodations and commercial facilities developed in proximity to encourage extended stays before and after performances.
Additionally, the city plans to extend opening hours at major cultural attractions, including museums, art museums, and historic palaces, while introducing unique after-dark experiences, such as the recent Night Sauna at Hangang Park and a Winter Sleeping Contest at Dongdaemun Design Plaza.
Late-night bus services and autonomous transport options are also being considered to improve mobility. Citizen patrols will also be in place as part of enhanced public safety measures.