If you need one more reason to visit South Korea, just look to Lee Jae Wook.
The star of Alchemy of Souls, a popular Korean TV series on Netflix,
has been named Honorary Ambassador by Korea Tourism Organization (KTO).
Riding on the popularity of the Korean wave or Hallyu, KTO has worked
with top celebrities such as Lee Min Ho, Song Joong Ki and Lee Jong Suk
in the past campaigns to draw in tourists.
Lee Jae Wook’s official appointment was recently made at a press
conference in Malaysia, where fans were also able to get up close and
personal with Lee.
“We are indeed honoured to have Lee Jae Wook here with us as our
Honourary Ambassador of Korea Tourism Organization. With his
appointment, we hope to further elevate Korea as the top travel
destination for Malaysians and create more opportunities for Malaysians
to discover Korea with Lee Jae Wook”, said Yang Kyung Soo, managing
director of Korea Tourism Organization.
In greeting his fans, Lee said: “Having heard that Alchemy of Soul
was quite popular in Malaysia, I was most looking forward to meeting my
Malaysian fans. I love to visit places that I haven't yet been to. I
hope all of you can visit Korea and enjoy its various attractions.”
Lee’s appointment came as the South Korean government unveiled
measures, including easing travel-related restrictions, in its efforts
to attract 30 million tourists by 2027 as borders around the world
“Together with Lee Jae Wook, we are excited to present South Korea's
unique and attractive experiences through a series of videos on our
social media channels. We expect a positive response from Malaysian
fans, particularly from K-drama and K-pop fans,” Yang added.
The Korean government has just announced that it will designate 2023
and 2024 as Visit Korea Years with efforts underway to hold K-tourism
road shows in 50 cities around the world. The campaign aims to bring 30
million visitors and US$30 billion in tourism revenue by 2027.