MarketingGetaway campaign offers deals across flights, hotels and activities.

Beating around the bush: Queensland goes local

Queensland expects its latest tourism campaign to generate $80 million in sales.
Queensland expects its latest tourism campaign to generate $80 million in sales.

Queensland’s tourism businesses are delighted at the response to the government’s latest industry-wide campaign to encourage locals to experience their own backyard.

“Our operators across the state took one million dollars’ worth of bookings on the first day of the campaign,” said Leanne Coddington, CEO of Tourism and Events Queensland.

The two-week Great Queensland Getaway campaign is backed by hotel giant Accor Pacific, Greyhound Bus and Virgin Australia, and is expected to generate A$80 million (US$60 million) for the tourism sector.

Greyhound’s offer is a hop-on, hop-off bus pass priced at A$75 for five days, allowing travellers access to 50 destinations across Queensland.

“You could call it mates rates,” said Greyhound Australia marketing and communications manager, Michael Leard.

Accor Pacific has more than 100 properties across Queensland and is offering deals from as low as A$110.

Accor Pacific CEO, Simon McGrath said the accommodation deals will inspire Queenslanders to explore the world-leading holiday experiences that they have right on their doorstep.

Separately, Accor will extend its ‘Experience Queensland Summer Days’ promotion to 31 January 2022, offering special rates to other Australian states as travel restrictions ease across the country.

Queensland has launched the go-local campaign to offset the loss of visitors from New South Wales and Victoria - Queensland’s biggest domestic markets – due to Covid travel restrictions.

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