The promotion, which starts on September 26, is part of McArthurGlen’s latest campaign, the Wonders of Autumn.
McArthurGlen is launching a seasonal promotion for Chinese shoppers to coincide with the approach of the autumn festivities.
Thirteen participating flagship McArthurGlen Designer Outlets in Europe will offer 'scratch-and-win' prizes – including €1,000 or £700 Gift Card at each of the centres - as well as thousands of travel gift sets from French beauty brand, L’Occitane.
The promotion, which starts on September 26, is part of McArthurGlen’s latest campaign, the Wonders of Autumn.
Chinese shoppers will be able to download a voucher by ‘Following’ or ‘Liking’ McArthurGlen on WeChat or Weibo, or visiting www.mcarthurglen.com/cn/WOA.
This voucher can then be exchanged at the customer service desks at any one of the 13 participating flagship centres for a McArthurGlen Wonders of Autumn Welcome Pack.
In addition, McArthurGlen has teamed up with Alipay, China’s leading third-party online payment service, to offer Chinese shoppers visiting the participating Designer Outlets a chance to collect bonus points upon receiving their tax refunds on their tax-free purchases at McArthurGlen’s centres, where sales to Chinese shoppers rose by 80% over the first six months of 2015.
Anthony Rippingale, McArthurGlen’s head of tourism, says, “Our centres offer the most-loved international and local luxury and premium brands, all in a beautiful shopping environment, and we wanted to tailor this experience even more closely for the Chinese fashion lover during what is a peak travel period for China.”
The Wonders of Autumn campaign will run at the following centres from September 26-October 18, 2015:
Austria: Parndorf (Vienna), Salzburg.
Germany: Berlin, Neumünster (Hamburg).
Holland: Roermond (Düsseldorf)
Italy: Barberino (Florence), Castel Romano (Rome), La Reggia (Naples),
Noventa di Piave (Venice), Serravalle (Milan).
United Kingdom: Ashford (London), Cheshire Oaks (Manchester), York.