Singapore’s Marina Bay precinct will become Entertainment Central,
thanks to a partnership between Singapore Tourism Board (STB), Marina
Bay Sands and UOB.
Along with hotels, attractions, retail shops and dining outlets, the
partners will present exciting lifestyle and entertainment programming
for the Bay, including the launch of more than 50 exclusive experiences.
The partnership will launch in February with a spectacular waterfront
drone light show at the Bay in celebration of Lunar New Year. Titled
‘The Legend of the Dragon Gate’, the show will present the story of the
mythical Dragon King, brought to life through 1,500 drones set against
the Singapore skyline.
The new partnership builds on the marketing efforts of all three
parties – including STB’s Made in Singapore global brand campaign, Marina Bay Sands’ Bay Precinct Strategy, and UOB’s strategy to provide exclusive access to the best travel, shop, dine and entertainment events for ASEAN visitors.
Irene Lin, senior vice president and chief marketing officer (resort
marketing), Marina Bay Sands, said, “The Marina Bay precinct has the
potential to be a canvas for cutting-edge lifestyle programming, with
its diversity of hotel, attractions, retail and dining partners located
in close proximity to our integrated resort.”
To complement the drone extravaganza the partners have curated
attractive promotions for UOB cardholders in Indonesia, Malaysia,
Singapore, Thailand and Vietnam.
Along with Marina Bay Sands, hotels in the partnership include Fullerton Bay Hotel and Mandarin Oriental.