Singapore delivered a stellar tourism performance in 2025, with tourism receipts reaching S$23.9 billion (US$18.8 billion) in the first three quarters – a 6.5% year-on-year increase and the highest recorded for the same period. The results reinforce the city’s positioning as a premium destination, supported by resilient demand and strong visitor spending.
International visitor arrivals rose 2.3% YoY to 16.9 million. Mainland China led as the top source market with 3.1 million arrivals, followed by Indonesia (2.4 million), Malaysia (1.3 million), Australia (1.3 million) and India (1.2 million).
Spending remained robust. In the first half of 2025, these visitors spent S$15.7 billion, with the largest shares going to accommodation (16%), sightseeing, entertainment and gaming (22%), and other TR components (30%).
Overall revenue growth was mainly led by Mainland China, Indonesia and Australia, contributing S$3.68 billion, S$2.09 billion and S$1.54 billion respectively.
Chinese and Indonesian visitors spent proportionally more on shopping and F&B, while Australian and US visitors allocated the most towards accommodation.
Singapore continued to draw consistent demand from its established source markets. Arrivals from Japan grew 10%, while Malaysia (+8%), Germany (+5%) and the US (+5%) continued to support Singapore’s performance across short-, mid- and long-haul segments.
Cruise tourism remained another bright spot. Singapore recorded 375 cruise calls in 2025, up 10% YoY, with passenger throughput exceeding two million (+9%). Momentum is expected to continue as new players enter the market, including Disney Cruise Line in 2026.
More hotels, more variety
The hotel industry maintained stable performance in 2025, with Average Occupancy Rate (AOR) increasing year-on-year to 81.9% from 81.4% in 2024. Average Room Rate (ARR) was S$273.56 (-1%) and Revenue per Available Room (RevPAR) was S$224.04 (-0.4%).
Hotel capacity expanded with 644 new hotel keys added to Singapore’s accommodation landscape. New openings including Raffles Sentosa Singapore, Mandai Rainforest Resort by Banyan Tree, The Laurus at Resorts World Sentosa, Mett Singapore and Mama Shelter.
According to Margaret Heng, executive director of the Singapore Hotel Association (SHA), new openings lifted total room inventory to approximately 73,358.
In particular, Heng noted that sustainability progress has already crossed a key milestone last year, with 73% of Singapore’s hotel room stock achieving internationally recognised sustainability certification by end-2025, surpassing the 60% target set under the Hotel Sustainability Roadmap.
Rules of attraction
Together, these indicators place Singapore on a “steady trajectory” towards its Tourism 2040 ambitions, which prioritise quality tourism – “visitors who value the distinctive experiences that Singapore offers,” said Melissa Ow, chief executive, Singapore Tourism Board (STB).
With destination appeal a key pillar towards achieving 2024’s TR of S$47-50 billion, Singapore’s five-year calendar is already racking up a slew of exciting updates.
On attractions and experiences, there’s Rainforest Wild Africa (2026), the Porsche Experience Centre (2027), Therme Singapore (2030) and the expansion of its integrated resorts in the same year.
Rounding out the outlook, STB’s branded entertainment strategy will broaden its horizons further in 2026, having already announced Chinese actor Dylan Wang’s D.Desirable pop-up store at ION Orchard until 25 February 2026, and South Korean boyband BTS' concert later this year.