Bintan welcomed a record-breaking one million visitors for the first time in 2018, and on that momentum is also adding a new marine park, organic farm, and floating hotel together with an exciting line up of sports and adventure, nature and retail and F&B offerings to push for greater arrival numbers.
Today, domestic tourists take up 40% of arrivals into Bintan, followed closely by primary market China, Singapore, Japan and Australia. Bintan Resorts International Pte Ltd is also looking next at growing the Indian market.
Currently, Bintan offers 13 resorts, together accounting for 2081 room keys. The latest launch to broaden their accommodation variety is Doulos Phos, a 104-year-old floating hotel, set to open in June.
Docked permanently beside Bintan’s Bandar Bentan Telani ferry terminal, guests need only walk 10-minutes or take a three-minute buggy ride to the gated entrance of the ship-hotel, which is anchored at a private isle. The Singapore market remains top of mind, where owner Singaporean businessman Eric Saw hopes to welcome couples, MICE groups, while also making room for the international maritime fraternity.
Other recently launched offerings include The Residence Bintan located on the east coast with 127 idyllic villas, service apartment hotel Cassia Bintan which added 136 new rooms in 2018, and in the next few years, tourists can also look to stay at Indigo and Holiday Inn estimated to complete by 2020, and mixed used development Prime Plaza Hotel & Shopping.
By 2021, Bintan will hope to reach 4,000 keys, according to Mai.
Existing attractions have also been revamped and enhanced, including mangrove discovery tours, while Bintan is also turning attention to sports tourism, holding world-class annual sporting events such as Tour de Bintan every March, Bintan Triathlon in May, and Ironman 70.3 in August. The next in the spotlight is International Bintan Marathon, happening from 7 to 8 September 2019.
“We’ve to thank our trade agents for reaching the one million mark,” said Tammy Mai, marketing director, Bintan Resorts International Pte Ltd, who also revealed their development with Changi Airport earlier in April.
“Singapore remains our stronghold since it’s only one ferry away…and we (Changi Airport and Bintan) have been campaigning Bintan as one of the ‘new Balis’”, says Mai. “With the opening of Jewel, our collaboration for the fly-ferry experience will finally take root, to hopefully bring us both increased dollar spend and traffic flow.”