DestinationsWestern Australia is keen to market its almost Covid-free status to the world, while managing concerns over the Omicron variant.

How about a trip down to the "safest place on earth”?

Perth plans to sell its “safety and stability” to attract tourists.
Perth plans to sell its “safety and stability” to attract tourists. Photo Credit: Ian Jarrett

The state government in Western Australia – often referred to as “the hermit kingdom” by its critics in other Australian states – has declared it is “the safest place on earth” ahead of an international marketing campaign.

The state has been the most rigorous all Australian states and territories in keeping its borders closed to international and inter-state visitors, holding the pandemic in check and allowing the local population to enjoy near-normal, restriction-free lives.

The West Australian government is preparing to reopen to the rest of the world in two months’ time, once Covid vaccination targets have been reached.

An A$185 million tourism campaign will emphasise the state’s new brand statement – “safety, stability and strength”.

“If you’re a tourist, don’t you want to come to the safest destination, with a vaccination rate over 90% and the lowest levels of restrictions on venues and experiences?” said state premier Mark McGowan.

Across the nation, the Australian federal government, fearful of the spread of the Omicron variant, has deferred planned easing of border restrictions for international students and other eligible visa holders until December 15, although Qantas said flights to New Zealand are scheduled to recommence from mid-December, while Virgin Australia plans to resume flights to New Zealand from early 2022.

Air New Zealand recently cancelled thousands of trans-Tasman flights due to continuing border uncertainty but, the airline has continued to operate a reduced flight schedule between Sydney and Melbourne for New Zealanders trying to get home.

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