Loyalty members from the Royal Caribbean Group’s three wholly-owned
brands – Royal Caribbean International, Celebrity Cruises and Silversea
are in for a triple treat.
In a first for a major cruise company, members will attain equivalent
tier status on any one of its brands, adding to their existing
benefits.
The Royal Caribbean Group Loyalty Status Match programme allows
members of Royal Caribbean's Crown & Anchor Society, Celebrity
Cruises' Captain's Club and Silversea's Venetian Society to enjoy
reciprocal tier status no matter which brand they sail with.
Royal Caribbean Group’s Loyalty Status Match programme offers loyalty members of the company's three wholly-owned brands – Royal Caribbean International, Celebrity Cruises and Silversea – to enjoy reciprocal tier status across each cruise line.
Jason Liberty, president and CEO, Royal Caribbean Group, said, “Each
of our differentiated brands have passionate fans who take pride in the
status they've achieved through repeat sailings.
“In a first for the cruise industry, our new Loyalty Status Match
programme rewards guests traveling across our brands, and this is one
more step in our journey of transforming a vacation of a lifetime into a
lifetime of vacations."
Programme highlights include:
Seamless Status Recognition: Members of Crown &
Anchor Society, Captain's Club and Venetian Society are now eligible to
receive one-for-one status match across all three brands after enrolling
in each programme.
Onboard Benefits: When sailing on each sister brand,
guests can enjoy the onboard benefits offered by each brand for their
equivalent tier status.
Effortless Tier Matching: Guests already enrolled in
multiple loyalty programmes will be automatically matched across brands
within seven days to ensure guests receive their appropriate loyalty
status.