In the dynamic world of travel and hospitality, achieving milestones within the span of just one year is no small feat. Resorts World Cruises, a rising star in the cruise industry, celebrated its first anniversary in June with much fanfare.

A year of unprecedented milestones

Resorts World Cruises' first year is a journey marked by a series of monumental achievements, said Michael Goh, president of Resorts World Cruises. The cruise line celebrated its first birthday in June with special promotional fares and onboard celebration activities. The celebration was not only an occasion to thank their patrons but also a reflection on the strides the cruise line has taken.

Among the notable accomplishments, Goh highlighted that “these include launching the brand and the Genting Dream deployment to operating dual homeports in Southeast Asia at an unprecedented timeline.”

The Resorts World One was introduced to Resorts World Cruises fleet in March 2023.

He further takes pride in the expansion of the fleet, stating, “Also, within the year, we further expanded our fleet of ‘Resorts Cruising at Sea’, adding Resorts World One to be deployed in Hong Kong.”

The numbers also speak volumes, with Resorts World Cruises welcoming over 1.3 million guests since its inception.

As president of Resorts World Cruises, Goh's proudest accomplishment goes beyond business. Launching a new brand and expanding to two ships within a year reflects the dedicated team's unwavering commitment.

Elevating onboard experiences

One of the cornerstones of Resorts World Cruises' success lies in its dedication to providing exceptional onboard experiences through thematic cruises.

Goh shared, "Thematic cruises are something many of our guests look forward to as it enhances their experiences, which is further complemented by our onboard offerings, facilities, cuisine, Asian hospitality, and popular destinations." These distinctive themes have become a significant draw for travellers seeking more than just a voyage.

Distinctive thematic cruises have become an attractive draw for travellers, said Resorts World Cruises president Michael Goh.

The Sugar Pop thematic cruise, inspired by the popular Pop It craze, garnered immense attention and positive feedback. The partnership with LEGO for a summer-themed cruise on Resorts World One showcased the cruise line's dedication to unique collaborations and innovative offerings.

Looking ahead, guests can anticipate an array of exciting and exclusive thematic cruises, including a Halloween-themed Vessel of the Hexed cruise, Tea at Sea, Musicon, and a Bollywood Music Festival on the Genting Dream.

Empowering travel agents in Asia

Resorts World Cruises’ travel partners were the secret ingredients in the cruise line’s rapid success. Goh places strong emphasis in “maintaining a close rapport with travel partners via regular training and updates to promote cruising efficiently, as well as to penetrate and cater to growing segments.”

Resorts World Cruises has expanded travel partner opportunities by strategically becoming a Muslim-friendly cruise line with Halal cuisine, attracting new customers and enabling agents to reach an underserved market.

One of the ways that Resorts World Cruises has created new opportunities for its travel partners is its strategic focus on being a Muslim-friendly cruise line offering Halal cuisine. This inclusive offering has not only attracted new customers from the expansive Muslim market segment but also empowered travel agents to tap into a previously underserved market.

The rise of MICE at sea presents another promising avenue for travel agents, according to Goh. “Cruise ships provide an all-in-one solution for event organisers, merging travel, accommodations, and activities seamlessly.”

Selling cruises, Goh shared, goes beyond advertising and promotion; it's about creating opportunities that resonate with customers and delivering unparalleled experiences.

Morning yoga onboard Genting Dream.

With a pulse on the evolving Asian market, Goh exuded optimism about the future of the cruising industry. The resilience displayed in emerging from the global pandemic sets the stage for robust growth in the coming years. Notably, a younger demographic, including families, couples, and friends, is embracing cruising, with a surge in young repeat cruisers. The rise of fly-cruises also holds immense promise and is a key focus for Resorts World Cruises.