Regent Seven Seas Cruises has embarked on an exclusive global partnership with the Aston Martin Aramco Formula One Team, marking a pioneering collaboration between the luxury cruise line and the iconic Formula One team.
As the team's inaugural Global Cruise Line Partner, Regent and Aston Martin Aramco will craft bespoke experiences, offering luxury travellers VIP driving encounters, tours of the AMR Technology Campus in Silverstone, and distinctive Spotlight Voyages.
The Regent logo will also be prominently featured on the upcoming AMR24 race car, drivers' suits, and official team apparel.
“Together with the Aston Martin Aramco Formula One Team, we hope to deliver once-in-a-lifetime memories to all our guests, providing opportunities for further discovery and enrichment on our sailings,” said Andrea DeMarco, president of Regent Seven Seas Cruises.
Gabriella Fonzo, Senior Director of Sales CEMEA for Regent Seven Seas Cruises added, “Bringing both of these iconic luxury brands together will showcase cruise to a whole new affluent audience, with plenty of selling opportunities for our valued Travel Partners.”