Norwegian Cruise Line Holdings (NCLH) has launched a new loyalty programme across its three brands, Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas.
The new programme enables guests to have their loyalty status honoured across all three cruise brands.
Beginning with sailings departing 15 October, members of Latitudes Rewards, Oceania Club, and the Seven Seas Society will be able to have their loyalty tier honoured at the closest corresponding tier across all three brands on a per-cruise basis.
NCLH said with 34 ships sailing to more than 700 destinations, the programme unlocks a broader range of vacation styles, itineraries and experiences across the company’s portfolio.
“We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands,” said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings Ltd.
“With the new programme, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.”