When bookings for Oceania Cruises’ new vessel, Vista, opened to the public, a surge of bookings poured in, and the cruise line discovered that it had set an all-time single-day booking record that surpassed the most recent record by nearly 60%.
While the most recent record was for a full season of sailings across six ships, this record was driven by the introduction of one new ship with itineraries for primarily one half of a year. Vista is slated to debut in April 2023, voyages opened for sale on September 15th and within just a couple of hours, the number of bookings had surpassed the company's most recent record, which was set in March 2021.
"The tremendous wave of bookings we saw on the day we opened sales for Vista underscores the extraordinary demand for our acclaimed small ship, destination-focused vacations," stated Bob Binder, President and CEO of Oceania Cruises.
On 15 September, 2021, Oceania Cruises opened the inaugural season itineraries of its newest ship, Vista for sale to the general public. A total of 18 voyages spanning from April 2023 through November 2023 went on sale. Itineraries range from 10- to 24-days in length with fares from $5,299 per guest to $32,199 per guest.
Accommodations on the designer-inspired upper premium ship range from 270 square feet for the newly introduced solo staterooms to more than 2,400 square feet for the palatial Owner's Suites, which run the full width of the ship.
"We are seeing exceptional demand from both our loyal Oceania Club repeaters and new-to-brand guests who are attracted to Vista's new restaurants and culinary concepts, residentially styled staterooms and suites, and unique itineraries that present the destinations from a new perspective," Binder said.
Aptly named Vista, the ship’s maiden voyage promises to let its guests revel in inspiring vistas across the Mediterranean as they explore Italian gems and French Riviera darlings, such as Sorrento and Monte Carlo, as well as the enchanting landscapes of Tuscany and Provence and the blissful Balearic Islands.
All of the bookings for 2023 are new cash bookings with no dilution from Future Cruise Credits issued for cancelled cruises in 2020 or 2021. Virtually all the top-tier Owner's, Oceania, and Vista suites along with the newly introduced solo concierge veranda staterooms are sold out for the inaugural season.
Nearly half of the available inventory of Vista's inaugural season was sold in one day with 30% of all bookings coming from new to brand guests. The most in-demand destinations were the British Isles and Canada, the Mediterranean, Holy Lands, and Panama Canal.