7 February 2001BANGKOK – The Pacific Asia Travel Association (PATA) is coordinating a multifaceted marketing campaign to increase US consumer awareness of travel opportunities to Pacific Asia.
Scheduled for September/October, the "See You in Pacific Asia" campaign aims to increase travel from the US to the PATA region by six percent annually. The campaign theme represents a "welcome" to tourists who may not have chosen to travel to the Pacific Asia region in the past.
Initially, the key elements – advertising, direct mail, radio promotions, online marketing and a retail agent tie-in – will target higher-income consumers in markets such as New York, Chicago, San Francisco and Los Angeles.
For more information about "See You in Pacific Asia," contact Hastings at the PATA Americas Division in Oakland, California. tel: 1-415 986-4646. Fax: 1-415 986-3458. E-mail: [email protected].